Aloha, I'm Joe 🤙
I love building product development teams that help early-stage startups scale into category-defining companies. I have over a decade of experience leading product, design, and engineering teams at the intersection of data, consumer trust, and multi-sided marketplaces.
Lately, my work has centered on improving product velocity through AI transformation. I'm particularly interested in how AI-native workflows can dramatically compress the distance between idea and execution. AI has unlocked new levels of productivity and creativity, but teams still need to learn how to adopt these new tools and organize themselves for highest performance.
As VP of Product & Engineering at Pilotly, I am focused on developing next-generation research solutions used by major studios like Amazon and Netflix, while leveraging AI to accelerate product velocity. Previously, I led Product and Design at RepairPal (acquired by Yelp), where I built and scaled a ten-person team during the company's fastest period of revenue growth. Earlier in my career, I held leadership roles at several high-growth startups including Carlypso (acquired by Carvana), TrueCar, and NerdWallet, where I was employee #2.
In line with being a lifelong car enthusiast, my career began developing product strategy at Ford and Toyota. While at MIT pursuing my B.S. in Mechanical Engineering, I spent most of my time in the shop building racecars as part of the MIT Motorsports Formula SAE team.

Working with Joe
“Joe championed my unconventional transition from Director of Research to Director of Product. He recognized my technical background and saw that I wasn't just running research, but working directly with engineering to build the tools we needed. Rather than keeping me in my lane, he pushed for my move into product leadership and created opportunities for me. His mentorship style is intentional and transparent. He's open about where he sees your strengths, and then finds ways to put you in positions to grow.”

Najeeb — Director of Product Management
Outside of work
Other projects and adventures.
ThinkingQuiz.com
Thousands of leaders have taken personality tests. Far fewer have explored how they actually think. I created The Thinking Quiz as a personal project and an experiment in building with AI.

MyReverseCommute.com
To balance my professional life, I enjoy camping, hiking, and playing with my cars & motorcycles. Check out more of my personal adventures on My Reverse Commute.
Get in touch
Let's talk product, AI, or anything else.
Have a question, an idea you'd like a sounding board for, or just want to say aloha? Drop me a line.