Welcome to my product .
Aloha, I'm Joe 🤙
I build empowered teams and trusted products.
I'm a product leader who's spent over a decade helping startups scale into category-defining companies. I build high-performing teams that use AI to move faster and smarter, while creating products users trust through data and thoughtful design.
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VP of Product & Engineering
2021 – 2026
VP of Product & Design
2017 – 2021
Head of Product & Design
2015 – 2017
Senior Product Manager
2013 – 2015
VP of NerdScholar
2012 – 2013
Engineering Management
Adopting AI to Triple Product Velocity
Supercharging team performance with agentic development
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Product Design
Doubling Conversion by Redesigning the User Journey
Building trust in auto repair while scaling design thinking
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Product Discovery
Selling a Car Without a Test Drive
Rapid experimentation turned assumptions into learnings
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Creative Direction
Personal Design Projects
Get to know me a bit better through my personal design work
View case study